SecondNature

SecondNature trains execs from Amazon, the UN, Intel and Coca-Cola. Their communication coaching is world-class. But their digital experience didn’t reflect that.

Manual forms. Fragmented tools. No central view of the client journey.

For a business built on clarity and performance, the digital side needed a reset.

The Challenge

The digital setup wasn’t just dated — it was holding them back.

• Clients had no easy way to engage before or after sessions
• Coaches were buried in prep, follow-up, and admin
• Teams lacked visibility across user touchpoints and outcomes

SecondNature didn’t just need new tools. They needed a smarter, connected platform.

What We Did

We redesigned the entire experience — from first click to post-session learning.

• Digitised the full journey, from onboarding and feedback to learning tools
• Replaced fragmented workflows with a single, streamlined platform
• Built a smarter data model, giving teams real-time insights into client engagement

This wasn’t just about “going digital.” It was about making every touchpoint count.

“Fly are, without a doubt, the best contemporary marketing & technology thinkers you could hope to have the good fortune to be referred to and work with”

Gavin Keeble Co-Founder & Managing Partner

Outcomes That Matter

• 1 unified platform serving clients and coaches alike
• 30+ hours/month saved through better automation and smarter workflows
• Thousands of clients now experience a more intuitive, branded digital journey

“Quick to respond, every day and every time, and yet long on patience. They have made the transition to marketing automation as smooth as it could be and a pleasure every step of the way.”

Belinda Huckle Co-Founder & Managing Director

The Bottom Line

Fly helped SecondNature turn a clunky mix of tools into one seamless experience — one that supports their reputation, reduces admin, and gives their team more time to focus on what really matters: coaching.