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Privacy Policy

Version 3.1 – Last updated 7th July 2025

1. Who We Are

Fly Marketing Ltd (“Fly”, “Fly Marketing”, “Talk2Fly”, “we”, “us”, “our”) is a UK-registered company (Company Number: 07613749) with its registered office at Office One, 1 Coldbath Square, Farringdon, London, England, EC1R 5HL.
We provide consulting, marketing, website-build, automation, and related professional services to business clients.

For privacy-related enquiries, you can contact us at:
Email: [email protected]
Postal address: Office One, 1 Coldbath Square, Farringdon, London, England, EC1R 5HL

2. Scope

This Privacy Policy applies to personal data we collect through our website https://www.talk2fly.com (the “Site”), related online services, and communications with you. It also covers our Client Portal at https://clients.talk2fly.com (the “Portal”), which we provide to our clients and their team members. Data we handle while doing work for clients (for example, in their CRM or website) remains covered by the MSA or SOW.
It does not cover data processed under a Master Services Agreement (MSA) or Statement of Work (SOW) — those are subject to separate contractual terms.

3. Data We Collect

We collect and process personal data in the following categories:

Information you provide directly:

  • Name, email address, phone number
  • Company name, job title, role
  • Enquiry or message details
  • Booking details for discovery calls or meetings

Information collected automatically:

  • IP address, browser type/version, device type, operating system
  • Site usage data (pages visited, time on page, clicks)
  • Cookie and tracking data (see Cookie Policy)

Information from third parties:

  • Social media profile data (if you engage with us via LinkedIn, X, etc.)
  • Referral details from partners or other clients (with consent where required)

If you use the Portal:

  • Name, work email address, role and the organisation you belong to
  • Sign-in records (time, IP address, device)
  • What you submit, such as requests and feedback, and your preferences, such as bookmarks

4. How We Use Your Data

We process personal data for the following purposes and legal bases:

PurposeLegal Basis (UK GDPR)Relevant APPs (Australia)
Responding to enquiries and providing requested informationLegitimate Interests (Article 6(1)(f))APP 3, APP 6
Managing bookings for discovery calls/meetingsLegitimate Interests / ContractAPP 3, APP 6
Improving our Site and services (analytics, troubleshooting)Consent (for non-essential cookies)APP 3, APP 6
Sending marketing communicationsConsent or Legitimate Interests (soft opt-in)APP 7
Compliance with legal obligationsLegal Obligation (Article 6(1)(c))APP 6, APP 11
Providing the Portal (accounts, sign-in, requests and reporting)Contract / Legitimate InterestsAPP 3, APP 6

5. Sharing Your Data

We share personal data only with:

  • Service providers (hosting, CRM, marketing automation, analytics, email delivery) under binding contracts
  • Professional advisers (legal, accounting) where necessary
  • Regulators or authorities where required by law

We do not sell personal data.

6. International Transfers

We operate globally, with primary processing in the UK.
If data is transferred outside the UK/EEA (including to Australia or the USA), we ensure adequate safeguards are in place:

  • Adequacy decisions (where applicable)
  • Standard Contractual Clauses (SCCs)
  • Binding corporate rules or equivalent protections

7. Retention

We retain personal data only as long as necessary for the purposes collected, or as required by law. Typical retention periods:

  • Enquiry data: 2 years after last contact
  • Marketing contact data: until you opt out or withdraw consent
  • Analytics data: 26 months
  • Portal accounts: while you have access, and up to 12 months after it ends
  • The Portal’s record of changes (who changed what, and when): for the life of the client relationship and up to 6 years after, for audit and accounting purposes

8. Your Rights

If you are in the UK/EU, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing (including marketing)
  • Data portability

If you are in Australia, you have rights to:

  • Access your personal information
  • Request correction of inaccurate or outdated information

You can exercise your rights by contacting [email protected].

9. Marketing Communications

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” or “manage your preferences” links in our emails or contacting us directly.

10. Cookies & Tracking

We use cookies and similar technologies – see our Cookie Policy and Cookie Declaration for full details and controls. The Portal uses only strictly necessary storage.

11. Security

We take appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and secure hosting environments.

12. Complaints

If you are in the UK, you can complain to the ICO: https://ico.org.uk/
If you are in Australia, you can complain to the OAIC: https://www.oaic.gov.au/

13. Changes to This Policy

We may update this Privacy Policy from time to time. Significant changes will be notified on the Site with the updated date.