Reco Surfaces

Reco Surfaces supply decorative acrylic tile panels to homes and commercial spaces across the UK. Loved by homeowners, retailers and commercial contractors alike, Reco’s patented products appear everywhere from Premier Inn to Greene King, Sainsbury’s, Barratt, and the NHS.

From the early days of direct-to-consumer growth through to commercial expansion and investment, we’ve been their long-term growth partner — helping establish the right infrastructure, scale it, and unlock growth through multi-channel account-based marketing.

The Challenges

• Reco’s tools and platforms weren’t keeping pace with their ambitions
• Manual quoting and fulfilment processes were draining time
• Website performance and campaign tracking lacked consistency
• Marketing needed to prove — and improve — return

What We Did

Across a multi-year partnership, we transformed how Reco operate – from backend systems to frontline campaigns.

• Rebuilt their websites for scale and e-commerce
• Introduced advanced automation, saving 331 hours of manual admin per year
• Launched and refined CRM integration, aligning email, site behaviour and sales
• Ran multi-channel ABM campaigns, targeting high-value commercial buyers across digital and direct channels
• Tightened digital tracking to prove ROI and inform spend

“Working closely with Fly over the years has transformed our marketing & sales departments…digital marketing and marketing technology is now a competitive advantage”

Charlie Fleet Managing Director

Outcomes That Matter

• 22% CAGR over three years, from a growing base
• 462% marketing ROI — measured and validated
• 331+ hours saved annually, replacing manual processes with automation

The Bottom Line

Reco didn’t just grow — they evolved. With Fly as a long-term partner, they moved from ad-hoc marketing to a tightly run machine. Better tools, clearer data, and smarter campaigns helped them scale sustainably.