Kaplan Professional

Kaplan Professional is a major player in Australian professional education — particularly in the financial services sector. They train over 45,000 professionals every year, including teams from Australia’s top banks and financial institutions.

But with three disconnected sites, an ageing UX, and thousands of content pages across the ecosystem, their digital presence wasn’t keeping pace with the scale or standards of their audience.

The Challenges

The existing setup was holding them back:

• Legacy designs made content hard to navigate and even harder to convert
  
• Technical debt limited scalability, flexibility, and visibility
  
• Tracking was inconsistent, and site performance wasn’t where it needed to be

Kaplan didn’t just want a facelift, they needed a future-ready system that could flex with their growth, support their scale, and streamline the experience across brands.

What We Did

Staring with discovery, we working across marketing, content, tech, and leadership to map out what success looked like. Then we delivered.

• Unified three distinct websites into one modern, high-performing digital platform
  
• Created 56 custom design templates – built for performance, speed, and content flexibility
  
• Migrated and optimised thousands of pages, reshaping the entire content estate
  
• Enabled full eCommerce functionality, tracking, and analytics from day one

The result is a digital ecosystem that matches Kaplan’s reputation — fast, flexible, and built to serve tens of thousands of users with ease.

Outcomes That Matter

• 3 sites brought together into a single streamlined experience
  
• 1,000s of content pages redesigned and restructured
  
• 45,000+ professionals now served through a faster, smarter digital platform

The Bottom Line

This wasn’t just a technical project. It was a strategic shift – from fragmented and fragile, to unified and scalable. Kaplan now has a digital foundation that can grow with them, support their audience at scale, and deliver standout experiences every step of the way.