LawnsOne

Introduction

LawnsOne is a growing lawn care business with national ambitions. They already had a solid customer base and strong fundamentals — but their digital tools and marketing structure weren’t built to support their next phase of growth.

They needed more qualified leads, better data, and a platform that could turn ambition into action.

The Challenges

• Their previous site was slow, fragmented, and hard to update
• Marketing lacked a clear funnel and automation infrastructure
• Data lived in silos, making customer targeting clunky and inconsistent
• Expansion into new regions and service lines needed strategic clarity

What We Did

We rebuilt LawnsOne’s digital foundations from the ground up — designed to scale, simplify, and perform.

• Launched a new site, complete with a custom-built lawn measurement tool to streamline quoting
• Segmented audiences using ACORN geo-demographic research and refined messaging accordingly
• Implemented smarter automations with ActiveCampaign and CRM integration
• Optimised paid media strategy across Google, Meta, and local channels
• Built a real-time performance framework to track leads, measure CPA, and inform spend decisions

This wasn’t a rebrand. It was a complete strategic reset.

Outcomes That Matter

• Leads up 225% — with marketing qualified leads tripling in volume
• Revenue up 55%, growing from an already solid base
• Operational clarity — with systems, content, and campaigns now fully aligned

“The main thing that Fly have managed to do for our business is to provide us with a structure that spans the whole business… That structure has allowed us to put in place things that we wouldn’t normally have thought of or do”

Martin Ashdown Founder

The Bottom Line

With a smarter platform, better data, and a real strategy behind it, LawnsOne turned solid foundations into serious growth.