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Data & Analytics

Sharper data means sharper decisions

Sharper data means sharper decisions

Too often, businesses struggle with fragmented insights, inconsistent reporting, and siloed information that clouds decision-making. We bring clarity to your data and reporting so your data becomes an asset. Through data integration, structuring, real-time reporting, ROI analysis, and more.

What we do

We enable you to make sense of the performance metrics that drive marketing and sales. This usually involves getting a plan in place to unify data, improve accuracy, and tell insightful stories with reliable reporting.

It’s delivered with a flexible Flight Plan and points-based delivery system, giving you on-demand access to all of our marketing tech, design, and data solutions.

Data Cleansing & Structuring

Fixes inconsistencies, removes duplicates, and ensures accuracy. Every report, forecast, and decision is then based on clean and trustworthy data.

Cross-Platform Data Integration

Syncs CRM, marketing, and web analytics into a single source of truth, eliminating silos, reducing errors, and improving collaboration.

Real-Time Reporting & Dashboards

Automated, custom dashboards with live data so you always have instant, actionable insights without manual spreadsheets.

Attribution & ROI Analysis

Prove what’s driving revenue by tracking multi-touch customer journeys, optimising campaigns, and cutting out what’s not working.

Predictive Analytics & Forecasting

AI-driven modelling to identify trends, predict customer behaviour, and forecast revenue, helping you make proactive decisions.

Compliance & Data Governance

Ensure data security, regulatory compliance, and governance. Protect your business while keeping insights reliable and accessible.

Explore Scope Pricing

How we do it

Data should be clear, connected, and actionable. We help B2B marketers clean, structure, and integrate their data into a cohesive system that delivers real business value.
Many of our clients have been let down by agencies, tech vendors, and consultants who don’t understand data, marketing, and business outcomes in equal measure. Here’s how we approach it:

Auditing & Opportunity Mapping

We start by identifying how, why, and where your data is holding you back.

  • Audit existing data quality to identify errors and inconsistencies
  • Assess data gaps where key insights are missing
  • Map out the opportunities for where better data could drive better results

Data Optimisation

Your tools should work together. We connect marketing, sales, and analytics platforms to create a unified data infrastructure.

  • Integrate platforms for a single view of customer and campaign data
  • Automate data syncing and cleaning for real-time accuracy
  • Establish clear data governance to ensure long-term reliability

Real-Time Reporting & Performance Tracking

We build custom dashboards and automated reporting to ensure you always have the right data at the right time.

  • Live tracking of marketing and sales performance
  • Automated insights that remove guesswork
  • Custom reports tailored to your business needs

Ongoing Data Management

Data needs constant refining because your business, customers, and markets are always changing. We manage and optimise your data ecosystem to keep it aligned with your goals.

  • Ongoing data quality management to keep it clean, structured, and reliable
  • Regular reporting optimisation so you always have the right insights
  • Human oversight, using automation with strategic control

How we get it right

  • We don’t play favourites Being tech-agnostic means we can help you discover, plan, and implement solutions that make sense.
  • We bannish the bullsh*t We give you clear, unbiased advice to help you identify ideal-fit solutions and invest in what works.
  • We’re obsessed with outcomes We’ve designed our services, pricing, and process to deliver solutions to give you real flexibility.

We’ve been working with Tim and the team at Fly for some time now and they have been nothing short of exceptional…great skills, knowledge, communication and service.

Scott Pittman
Reef

Cut through the noise. Focus on what matters.

Cut through the noise. Focus on what matters.

Your dashboards and analytics should illuminate the path forward, not leave you guessing. Platform-agnostic, insight-driven.

Speak to a consultant

Fly helps small B2B marketing teams enable growth, improve capability, and increase efficiency. We accelerate wins with tech, design and data for more impact and less hassle.

We normally help businesses with under ten people in their marketing teams and budgets over five-figures per year for web/tech/data services. Get in touch if this sounds like you and you’re looking to do one or more of the following:

  • Discuss your situation so we can provide a proposal
  • Ask how we can help fix your biggest challenges
  • Get our honest opinion on your situation
  • Chat about what we do and how we do it

(For anything else, please shoot us an email: [email protected])