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Scope

Wondering what we can do for you? Here’s a taster of some of the services we offer. Your flexible and transparent Flight Plan can include what you need, when you need it.
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Strategy & Consultancy

Sprint

CRM / MAP Selection

Unbiased guidance to evaluate and select the right CRM or marketing automation platform, aligned to your goals, processes, people and tech stack.
Sprint

Analytics & Reporting Audit

Audit and recommendations on web analytics, tracking, and existing reporting setup
Action Plan Action Plan Strategic Report Strategic Report
Sprint

MarTech Selection

Strategic support to assess, shortlist and select the right marketing technology tools – from CDPs and attribution to analytics, personalisation, integrations and more.
Sprint

Conversion Improvement Audit

Performance-focussed audit of funnel activity from website to retention to identify improvements and test hypotheses
Action Plan Action Plan Strategic Report Strategic Report
Sprint

Website Audit

Auditing of website UX, including journeys and improvement opportunities
Action Plan Action Plan Strategic Report Strategic Report
Sprint

ActiveCampaign Audit & Recommendations

A comprehensive analysis and report identifying risks and opportunities within ActiveCampaign's setup, aligned with your long-term marketing goals.
Action Plan Action Plan ActiveCampaign ActiveCampaign Strategic Report Strategic Report
Sprint

Hubspot Audit & Recommendations

Comprehensive review of your HubSpot setup with actionable recommendations to improve performance, automation and reporting.
Action Plan Action Plan HubSpot HubSpot Strategic Report Strategic Report
Sprint

LeadGen & CRM (CTCT) Audit & Recommendations

Review of your Constant Contact Lead Gen & CRM platform (formerly SharpSpring) setup — including sales pipeline, automations, forms and email,with clear recommendations to improve performance, conversion and reporting.
Action Plan Action Plan Constant Contact Constant Contact Strategic Report Strategic Report

Marketing

Sprint

ScoreApp Scorecard

Strategy, setup and launch of a branded ScoreApp scorecard to generate qualified leads and segment audiences through self-assessment.
ScoreApp ScoreApp
Task

Email Deliverability Optimisation

Audit and improve your email setup to maximise inbox placement, reduce bounce rates and avoid spam filters.
ActiveCampaign ActiveCampaign Campaign Monitor Campaign Monitor Constant Contact Constant Contact HubSpot HubSpot Mailchimp Mailchimp
Task

Email Drip – Onboarding

Automated email sequence designed to onboard new customers, users or subscribers with the right content at the right time.
ActiveCampaign ActiveCampaign Campaign Monitor Campaign Monitor Constant Contact Constant Contact HubSpot HubSpot
Task

Email Drip – Lead Nurturing

Plan and automate targeted email sequences to educate, build trust and convert leads over time.
ActiveCampaign ActiveCampaign Campaign Monitor Campaign Monitor Constant Contact Constant Contact HubSpot HubSpot
Task

Email Drip – Re-engagement

Plan, write and deliver a targeted email sequence to win back inactive contacts and re-qualify your list.
ActiveCampaign ActiveCampaign Campaign Monitor Campaign Monitor Constant Contact Constant Contact HubSpot HubSpot
Project

Account-Based Marketing

End-to-end Account-Based Marketing program — strategy, targeting, campaigns, and optimisation to engage high-value accounts over time.
Sprint

Paid Media (Ads Management)

Ongoing setup, optimisation and management of paid media campaigns across platforms.
Google Ads Google Ads LinkedIn Ads LinkedIn Ads Meta Ads Meta Ads
Task

Email Template Build

Build of a reusable email template for newsletters, campaigns, or announcements.
ActiveCampaign ActiveCampaign Campaign Monitor Campaign Monitor Constant Contact Constant Contact HubSpot HubSpot Mailchimp Mailchimp

MarTech

Task

Chatbot Configuration & Integration

Setup and integration of a chatbot to automate conversations, capture leads or support customers – tailored to your platform and goals.
Chatbase Chatbase HubSpot HubSpot Intercom Intercom Zendesk Zendesk
Sprint

Lead Scoring Implementation

Design and setup of lead scoring logic to prioritise prospects based on behaviour, profile and engagement across platforms.
ActiveCampaign ActiveCampaign Constant Contact Constant Contact HubSpot HubSpot
Project

Pipedrive LaunchPad

Initial setup of Pipedrive, pipelines, custom fields, automations and integrations to support your sales process.
Pipedrive Pipedrive
Project

ActiveCampaign LaunchPad

Initial setup of ActiveCampaign, lists, automations, forms, templates and tracking to get you up and running.
ActiveCampaign ActiveCampaign
Project

Hubspot LaunchPad

Initial setup of HubSpot to support marketing, sales or service hubs, including key tools, tracking and templates.
HubSpot HubSpot

Website / UX

Project

Website Refresh

Update and improve your existing website – with design, UX or content enhancements to boost impact without a full rebuild.
Custom WordPress Custom WordPress Hubspot CMS Hubspot CMS Shopify Shopify Webflow Webflow
Project

Website Transformation

Complete overhaul of your website, strategy, structure, design, development and launch, to elevate performance, experience and brand.
Custom WordPress Custom WordPress Hubspot CMS Hubspot CMS Shopify Shopify Webflow Webflow
Sprint

Multi-Step Experience/Journey

Build of a multi-step experience or journey, like a quote builder or onboarding flow.
Custom WordPress Custom WordPress HubSpot HubSpot Shopify Shopify Webflow Webflow
Task

Website Component Build

Build of a website component, static or interactive, for use across pages.
Custom WordPress Custom WordPress Hubspot CMS Hubspot CMS Shopify Shopify Webflow Webflow
Task

Page Template Build

Build of a reusable page template for content like services, testimonials or about us.
Custom WordPress Custom WordPress Hubspot CMS Hubspot CMS Shopify Shopify Webflow Webflow
Task

Landing Page Build

Design and build of a high-converting landing page, tailored for campaigns, offers, events and more
Custom WordPress Custom WordPress Hubspot CMS Hubspot CMS Shopify Shopify Webflow Webflow

Engineering

Sprint

API Integrations

Design and implementation of custom API integrations to connect platforms, sync data and automate workflows.
Custom API Custom API
Task

Monthly Technical SEO

Ongoing technical SEO support – including audits, fixes, performance checks and crawl issue resolution to keep your site optimised.
Wordpress Wordpress
Task

Site Performance Optimisation

Improve load speed, responsiveness and technical performance, including audits, code optimisation and core web vitals tuning.
Wordpress Wordpress
Task

Schema Markup

Implement structured data (Schema.org) to enhance search visibility with rich results for content like products, FAQs, events and more.
Wordpress Wordpress
Task

Wordpress Security (Hardening)

Secure and harden your WordPress site, including setup of firewall, login protection, malware prevention and core configuration checks. Optionally configure Cloudflare.
Cloudflare Cloudflare Wordpress Wordpress
Sprint

Custom WordPress Plugins

Design and development of tailored WordPress plugins to extend site functionality or integrate external systems.
Custom WordPress Custom WordPress
Task

Hosting, Maintenance & Security

Ongoing hosting, updates and security monitoring to keep your website fast, safe and running smoothly.
Cloudflare Cloudflare Wordpress Wordpress

Data & Analytics

Sprint

Analytics Configuration (GA4)

Full GA4 setup, including property structure, event tracking, conversions, audiences and platform integrations.
Google Analytics 4 Google Analytics 4 Google Tag Manager Google Tag Manager
Sprint

Server-side Tag Management

Setup of server-side tagging to improve performance, data control and privacy – including GTM server container, tagging logic and platform integrations.
Google Tag Manager Google Tag Manager
Sprint

Tag Management Implementation

Setup or overhaul of your tag management system, including GTM structure, events, triggers and integrations for clean, scalable tracking.
Google Tag Manager Google Tag Manager
Task

Consent V2 Implementation

Implementation of Consent Mode v2 to support privacy compliance while preserving marketing performance tracking.
CookieBot CookieBot Google Analytics 4 Google Analytics 4 Google Tag Manager Google Tag Manager iubenda iubenda
Sprint

Marketing & Business Dashboards

Design and build of custom dashboards to visualise performance, KPIs and marketing or business data, across platforms.
ActiveCampaign ActiveCampaign HubSpot HubSpot Klipfolio Klipfolio Looker Studio Looker Studio

Design

Task

Digital Style Guide

Set of brand guidelines from your existing assets, including logo usage, colour palette, typography etc.
Figma Figma
Task

Wireframing & Prototyping

Wireframing and prototyping to explore, test and refine digital concepts before build.
Figma Figma
Task

Asset Design (Blog/Email)

Single blog or email graphic assets e.g. header imagery to accompany your blog
Figma Figma
Task

Illustration Design

Custom illustration for web assets
Task

Iconography

A full set of icons for digital, customised to your existing brand palette
Figma Figma

Automation

Task

Marketing Automation Workflow Build

Design and build of automated workflows inside your marketing platform – including logic, triggers, segmentation and actions to support lead capture, nurture, scoring or handover.
ActiveCampaign ActiveCampaign Constant Contact Constant Contact HubSpot HubSpot
Sprint

Business Process Automation

Design and implement custom automation (with or without AI) to eliminate repetitive tasks, connect tools and streamline business processes. Using iPaaS or custom API.
Custom API Custom API Make.com Make.com Microsoft Copilot Microsoft Copilot N8N N8N OpenAI OpenAI Zapier Zapier