Credit Passport®

CRIF is a global leader in banking information, operating across 37 countries with over 6,400 professionals. They developed Credit Passport®, a real-time credit report that provides banks, alternative lenders, and comparison platforms with the most accurate and current view of an SME’s credit quality.

Credit Passport’s clear and concise output facilitates accurate pricing of credit, speeding up decision-making and improving the flow of credit to SMEs. Regulated by the FCA, it allows SMEs to demonstrate financial stability, achieve better payment terms, and secure sales while reducing borrowing costs.

The Challenge

As Credit Passport aimed to expand beyond the UK into Europe, they faced the challenge of scaling their marketing automation infrastructure to support new territories like Greece and the Czech Republic. Ensuring consistent messaging and seamless integration across diverse markets was critical.

“…exceptional CRM consultancy and implementation services, across multiple countries…their communication was consistently clear and timely throughout every phase of the project”

Glen Keller | Chief Product Officer, CRIF UK

What We Did

Fly partnered with Credit Passport to enhance their marketing automation capabilities, focusing on:

• Infrastructure Support: Strengthening the marketing automation systems to handle increased demand and complexity.
  
• Strategic Execution: Assisting in the rollout of campaigns tailored to new European markets.
  
• Continuous Optimisation: Monitoring performance and making data-driven adjustments to improve engagement and conversion rates.

Outcomes That Matter

• 4 new markets successfully launched, expanding Credit Passport’s European footprint.
  
• 40,000+ SMEs now connected through the platform, enhancing access to credit information.
  
• 30+ banking partners, providing a robust network for data sharing and credit assessment.

“Credit Passport is just what the industry needs – reliable credit risk information based on real-time data that provides an accurate view of business performance”

Customer | Credit Passport

The Bottom Line

Through strategic support and technical expertise, Fly enabled Credit Passport to scale its operations and enter new markets effectively. The partnership ensured that SMEs across Europe have improved access to real-time credit assessments, fostering growth and financial stability.