But tools alone don’t create traction.
Portfolio companies often gain platform access and advisory guidance.
What they frequently lack is the infrastructure to make those tools work:
• Clear revenue architecture
• Reliable reporting
• Integrated systems
• Practical execution support
That gap quietly slows growth and burns runway.
We work alongside founders and growth teams to:
This isn’t about adding more tools.
It’s about making the existing ones pull their weight.
Portfolio companies are not uniform. Neither are funds, accelerators, or platform teams.
We adapt to the maturity, velocity and ambition of each environment.
Direct engagement with individual companies that need infrastructure cleanup, optimisation or acceleration.
Structured support for programme participants – workshops, audits, implementation sprints, or embedded advisory.
Supporting platform teams who want stronger reporting consistency and operational maturity across their portfolio. We integrate quietly and professionally – without disrupting your existing advisory structure.
When the growth layer is structured properly, the impact becomes visible – across teams, reporting and investor conversations.
Clear, reliable revenue visibility without spreadsheet gymnastics.
Consistent definitions, cleaner stages, and fewer surprises in forecasts.
Systems that founders and teams actually use – not avoid.
Growth ideas implemented without breaking data or automation.
Simpler architecture, fewer workarounds, less fragility.
Metrics and narratives aligned – so performance tells a coherent story.
“The Fly team have the knowledge and expertise to enable customer-centricity in the digital world, which has been incredibly valuable for us as we progress through our transformation journey. Tim and the team are always focused on ensuring the very best outcomes for us.”
“Fly are without a doubt, the best contemporary marketing & technology thinkers you could hope to have the good fortune to be referred to and work with.”
Fly… transformed our marketing & sales departments into a highly sophisticated, tightly integrated and extremely efficient operation. Digital marketing and marketing technology is now a competitive advantage
an absolute joy to work with…If you’re looking for support with marketing tech and want to work with the best then I highly recommend the team at Fly.
very personable and empathetic professionals who show outstanding patience and the ability to delivery changes to their mandate both quickly and objectively
They have a great understanding of our business and marketing needs, and their strength is looking at the bigger picture when offering solutions…They are a great asset to our team.
No we don’t.
We work alongside existing advisory relationships and technology partnerships. Our role is to strengthen execution and infrastructure – not to disrupt your ecosystem.
We work with a selection of technology platforms.
While many portfolio companies use HubSpot, Zendesk et al., or gain access through startup programmes, we work across CRM, marketing automation, reporting and website infrastructure more broadly.
The focus is operational clarity rather than platform promotion.
Engagements are structured and scoped.
They typically fall into:
We keep scope clear and avoid open-ended retainers.
Both.
We can engage directly with individual companies, support accelerator cohorts, or work alongside platform teams – depending on what suits your structure.
By simplifying first.
We prioritise clarity over complexity. Most early-stage friction comes from overbuilt or misaligned systems. Our approach reduces noise rather than adding layers.
Very practical – but not invasive.
We work directly with growth leads, RevOps, or founders where appropriate. Engagements are structured, scoped, and focused. No endless retainer dependency.
Start with a conversation. (see below)
We’ll understand your portfolio structure, common friction points, and where support may create the most impact.
Whether you’re seeing operational friction across your portfolio, or simply want a stronger execution layer behind founders, this is a low-pressure conversation to explore fit.
Explore support options for your portfolio
Discuss operational friction you’re seeing
Ask how we integrate into accelerator or platform structures
Sanity-check your current support model
If there’s alignment, we’ll outline practical next steps.
“Fly are without a doubt, the best contemporary marketing & technology thinkers you could hope to have the good fortune to be referred to and work with.”
Gavin Keeble
SecondNature
